THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

ABSTRACT

This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business organization. From the data collection and analysis, the researchers were able to detect the effect of advertising on the sales of a business organization sector. In view of the above, recommendation offered in this research work and conclusion was drawn from the analysis of the data. It is my strongest hope that these recommendations if fully implemented will go a long way in improving business organization participation and in motivation them, which will consequently lead to, increased productivity in the business sector.

CHAPTER ONE

INTRODUCTION

1.0 BACKGROUND OF THE STUDY

The economic situation of the country in both the past and present year has affected the financial and commercial activities of business organization as a whole, which has resulted in decline level of sales and profitability. In view of this facts, many business organization are therefore involved in different type of measure such as sales promotion in order to increase their sales and also to remain in business since there is doubt that without adequate sales promotion, most of the business objective will not be reached.

During the past decades or thereafter, business organizations know their environment customers and market first hand. Reason being that the environment and the business organization were small with the increasing complexity of the business environment, and systematic approach to studying the increase problems of management, it becomes all the more important that the environment need be studied.

It is obvious that the