THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

          The focus of this study is to investigate “the effect of advertising on sale volumes in a manufacturing industry” ( a case study of Zartech foods Maya)

          The word advertising originated from Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to announce publicity”. Advertising may be defined as the process of buying sponsor-identifies media space or time in order to promote a product or an idea. The American marketing  association, Chicago, has defined advertising as “any form of non-personal presentation or promotion of ideas, goods or services, by an identified sponsor. “what advertising is? Advertising is a mass communication of information intended to persuade buyers to buy products with a view to maximizing a company’s profits.

          Advertisement entails more than mere information on what one has or what one is offering to the public in form of good and services, it is forms of marketing strategies which has done one of its functions a promotion sales (marketing mix) that is 4ps of marketing, which are production, price, place and promotion. It create awareness. In most cases, advertising  tells the public the quality of the goods and services thereby making it possible to receive a level of trust.

          Advertisement of goods already in existence makes them popular in the market.

          Today in Nigeria, advertisement is granted to be very competitive in all aspect of human life and is given a separate department in large organizations. The advertising manager has the task of designing an alternatives and a very colourful advertising strategy that will arrest the attention of the public. The advertising manager chooses the mass media that will read the target market best. Due to the advertisement that Zartech foods out Gala, the general public tends to patronize Gala product because the trust is there that the one with the inscription “Zartech Gala is the one.

          Through this advertisement, the general public is able to know that Zartech Gala is not the same as other’s Galas, which looks like Zartech Gala.

          Sometimes, advertisement makes it possible for the public to know the names and address of manufactures of the goods and services so that anyone who has comment or want to make a special request can do so without much vigour.

          The above and various other purpose which advertisement serves have made it an indispensable concept in the world of business management together with other three promotion tools (personal selling, publicity and sale promotion) a company can go places and sky remain its limit.