THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE A CASE STUDY OF EFFECTIVE MARKETING OF PETROL IN NIGERIA (A CASE STUDY OF ENUGU STATE)

THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA

 ABSTRACT

This research   is  intended to apprise the development  and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been  divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, what is product, what is new product development process, why new product fail in the market place and why new product is successful. Chapter three deals with the research design methodology, research design, and area of study, population, sample techniques and sources of data. Chapter four deals with how the data was presented and analysis, analysis of findings and test of synthesis through the use of questionnaire. Finally, chapter five deals on the summary, of findings, the conclusion and the recommendation made to the Nigerian Breweries Plc, Aba.

TABLE OF CONTENT

Chapter one: Introduction

1.1     Background of the study

1.1.1 Profile of the case study

1.2     Problem statement

1.3     Objective  of the study

1.4     Research questions

1.5     Research hypothesis

1.6     Significance of the study

1.7     Scope and Limitation of the study

1.8     Definition of terms

Chapter two: Review of Literature

2.1     Review of Literature

2.2     Classification  of products

2.3     What if a new product

2.4     New Product development Process

2.5     Product Life cycle management

2.6     Why do so many new product fail

2.7     What are marketing  strategies for new product.

2.8     Why firms develop new products

Chapter three

Methodology

3.1       The design of the study

3.2       The area of study

3.3       The population of the study

3.4       Sample and sampling techniques

3.5       Method of data collection

3.6       Data   Analysis

3.7       Rule for the testing of hypothesis

Chapter four: presentation and analysis of data

4.1     Question by question Analysis

4.2     Analysis of research data

4.3     Testing of hypothesis

4.4     Discussion of result.

Chapter five: Restatement, summary,

conclusion and Recommendation.      

5.1     Restatement of finding

5.2     Summary of the findings

5.3     Recommendation based on conclusion

5.4     Further suggestion on the study

Appendix I

Questionnaires

Reference

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

Product and development is a systematic process for originating, evaluating and developing new product ideas and adopting these showing promises that they can be profitably sold in the market place. This management procedure must be employed to generate, collect and screen ideas for new product, and then develop, test and commercialized the new items.

THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA