THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

ABSTRACT

            This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.

            The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government.   This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.

            The following hypotheses were stated in other to achieve the object of the study.

Ho:      That the quality of made in Nigeria shoes has no influence on the consumers purchase of it.

Hi:       That the quality of made in Nigeria shoes inhttps://www.eprojectguide.com/attitude-nigeria-products/fluence on the consumer’s purchase of it.

Ho:      Presence of foreign shoes in Nigeria does not affect sales of locally made shoes.

Hi:       Presence of foreign shoes in Nigeria affect sales of locally made shoes.

            Some of the finding in the research are that the presence of foreign shoes in the Nigerian market affect sales of locally made shoes and also that consumers perceive the price of locally made shoes to be high in relation to their foreign competing brands.

            Based on the above findings, the researcher concludes that the acceptance of locally made shoes is generally not encouraging within our society and this is because consumers still regard them as being highly prices compared to the foreign shoes.

            From the above conclusion, the researcher recommended the following for improvement.

            The researcher recommends that the importation of foreign shoes into our domestic market should be banned and also that our local manufacturers should try as much as possible to improve on their production so as to attract numerous consumers.

TABLE OF CONTENTS

CHAPTER ONE:     INTRODUCTION

1.1              Background of the Study

1.2              State of Problem

1.3              Purpose of the Study

1.4              State of Hypothesis

1.5              Scope/Limitation of Study

1.6              Significance of the Study

1.7              Brief History of the Study

1.7.1                    Organizational Chart

1.8              Definition of Terms

CHAPTER TWO:    CONTENT OF REVIEW OF RELATED LITERATURE

2.1              General Approach to the Understanding of Consumer Behaviour

2.2              Marketing Concepts and Total Products

2.3              Environmental Influencing Factors

2.4              Psychological Influencing Factors

2.5              Poor marketing

2.6              Attitudes

2.7              Attitude Formation

2.8              Attitude Change

2.9              Attitude Change and Marketing

2.10          Attitude and Behaviour

CHAPTER THREE:                        RESEARCH DESIGN AND METHODOLOGY

3.1              Introduction

3.2              Research Design

3.3              Sources of Data

3.3.1                    Primary Data

3.3.2                    Secondary Data

3.4              Population of Study

3.5              Sample Size and Sampling Techniques

3.6              Questionnaire Administrations and Collection

3.7              Questionnaire Administrations and Collection

3.8              Reliability validation of the Research Instrument

CHAPTER FOUR:              PRESENTATION    AND ANALYSIS

4.1              Interpretation of Data

4.1.0                                Consumers Acceptance of Locally Made Shoe

4.1.1                                Below Shows the Data and Consumers Complaints

4.1.2                                Reason why Consumers do not Normally Purchase locally Made Shoes

4.2              Testing Hypothesis.

CHAPTER FIVE:                SUMMARY OF RESEARCH FINDING RECOMMENDATIONS AND CONCLUSION

5.1              Summary

5.2              Recommendations

5.3              Conclusion

Appendix 1

Questionnaire to Manufacturers

Appendix 2

Bibliography

LIST OF TABLE

Table 1:           Consumers Acceptance of locally Made Shoes responses

Table 2:           Data and consumers complaints about locally made shoes

Table 3:           Reasons why consumers do not normally purchase locally made shoes

Table 4:           Influences of incomes on the purchase of locally made shoes

Table 5:           Income group that purchase made in Nigeria shoes.

Table 6:           Do you think that inferior qualities influence the purchase of locally made shoes?

Table 7:           Hypothesis 1

Table 8:           Do you think that the presence of foreign made shoes in Nigeria market affect sales of locally made shoes?

Table 9:           Hypothesis II

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

            In Nigerian, shoes have become one of the many principle products in the market, even in the biggest market so far in West Africa (Onitsha main market).

THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)