TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS

TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS

LIST OF TABLES

Sex Distribution

Age distribution  of the respondents

Occupational distribution

Exposure to the media

Whether Television is an Elitist Medium

Functions of Television

Why preferred Television

Preference for  local  or foreign  stations

Reason for the preference

Reasons for no preference to local station

Preferred television programmes/ content

Stations meeting viewers Expectations

Performance among private and public station

Reasons for quality  performance

Whether foreign stations contents are negative

If not negative reasons

Whether television programmes aid national  development

Better placed to aid national development

How to better place local television stations.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

BACKGROUND OF THE STUDY                              1

STATEMENT OF RESEARCH PROBLEM                          4

OBJECTIVES OF THE STUDY                                   5

SIGNIFICANCE OF THE STUDY                               6

RESEARCH QUESTIONS                                           6

RESEARCH HYPOTHESES                                        7

DEFINITION OF TERMS                                             7

SCOPE AND LIMITATION OF THE STUDY             9

REFERENCES                                                              10

CHAPTER TWO : LITERATURE REVIEW

TELEVISION AS A MEDIUM                                     11

THEORETICAL FRAMEWORK                                  20

CULTIVATION THEORY                                            20

SPIRAL OF SILENCE                                                  21

REFERENCE

CHAPTER THREE: RESEARCH METHODOLOGY 22

RESEARCH METHOD                                                          22

RESEARCH DESIGN/INSTRUMENT                         23

RESEARCH POPULATION AND SAMPLE               24

DATA COLLECTION                                                   24

METHOD OF DATA ANALYSIS                                25

MEASURING USED TO ENSURE VALIDITY  AND RELIABILITY

INSTRUMENT FOR GATHERING DATA                           25

REFERENCE                                                                27

CHAPTER FOUR: DATA ANALYSIS AND RESEARCH INTERPRETATION                                                       28

TESTING THE RESEARCH  QUESTIONS                 44

DISCUSSION AND RESULT                                                47

CHAPTER FIVE: SUMMARY OF FINDINGS,

RECOMMENDATION  AND CONCLUSION             51

SUMMARY  OF FINDINGS                                        51

RECOMMENDATIONS                                                         52

CONCLUSIONS                                                           53

BIBLIOGRAPHY                                                                   56

APPENDICES                                                               59

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the audience for granted.  But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator.

In same vein, may be the level of our development still makes the media operators in each of the sectors not to care very much about the programme requirements  of the various audience for example, the programmes contents of some of our television stations do not take care of the heterogeneous viewing public.  This implies that each audience has specific reason  (s) for tuning into a particular programme in fact   their media expectations seem to be diverse as their   demographic and psychographic variables.

TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS