STRATEGIES FOR IMPROVING MANAGERIAL EFFECTIVENESS IN THE BREWERY INDUSTRY (A CASE STUDY OF SELECTED BREWERY IN IMO STATE AND ABIA STATES)

CHAPTER ONE

1. INTRODUCTION

1.1  BACKGROUND OF STUDY

In every organization improving managerial effectiveness is a major factor in the successful achievement of the stated objectives in organization. The success of a business does not only depend on the amount of capital invested but more on the planning organizing directing and controlling functions carried out by managers and to coordinate human and material resources for the purpose of efficiently and systematically achieving the stated objectives of the organization. There are some skill required of managers to be able to carry out their duties and functions; these include conceptual human relations technical communication diagnostic and analytical skills. Motivation is an essential requirement for improved workers performance; it is simply done so as to make the employee attain the desired goals of the organization.

       Every manager would naturally want to see his employee’s efficiency at all time. Hard working does not always on its own thus it is expected that the manager has to do something to stimulate it. Motivational techniques include recruitment job enrichment, job rotation, job delegation, leadership style, welfare, communication and monetary rewards. Also influencing the performance of workers is the leadership adopted by managers in performing managerial functions. The leadership styles are autocratic, democratic different condition and as the situation may warrant.

 Management ensure that the activities of an organization are properly performed and that resources are effectively and efficiently used to realize its goals hence management is defined as the process of combining and utilizing organization resources to achieve stated goals.

STUDY ORGANIZATIONS

1. 1. CONSOLIDATED BREWERIES AWO-OMAMA

Consolidated brewery Plc in Awo-Omama in Imo State is the producer of “33” export large beer. The head office is in Lagos. The plant at Awo-Omama was formally called Eastern Breweries limited. This industry started production of “33” Large Beer in 1979 and 1984 respectively.

       The company’s accounting system computerized. The heads of accounts and audit departments are charted accountants; it has also consistently won outstanding quality awards from reputable organization in Nigeria.

       Consolidated breweries Plc have many in its employment. Through the provision of employment opportunities, social amenities and various types of sponsorships the company generates a lot of economic activities and transformed the social life of the Awo-Omama community for the better.