STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL (A CASE STUDY OF CADBURY NIG. PLC)

STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL (A CASE STUDY OF CADBURY NIG. PLC)

ABSTRACT

 This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc , Agidingbi, Ikeja, Lagos.

Effective management of business environmental changes depends on careful planning. Strategic planning has been the cornerstone of business organization survival, because of numerous benefits derived from a well formulated and implemented strategic planning.

In setting firms strategy, various elements such as objectives, resources and opportunities are put into consideration. The organization conducts its business environment situation analysis I order to identify its strengths, weakness, threats and opportunities (SWOT). Towards this, there are basic steps in strategic planning which enables the enterprise to develop strategic options. The chosen strategic options need to match organization opportunity with the strengths so as to achieve corporate objectives.

The process of strategic planning is a useful framework for business management. It bears heavily in organization success or failure, when all the spectrum of strategic planning are done well, an organization may overcome inefficient use of internal resources but it is unlikely for the organization to survive with poor strategies.

The project ends with recommendations of quantitative forecasting technique in addition to judgment and assumptions, which are common with some business organizations today.

TABLE OF CONTENTS

CHAPTER ONE

1.1      Background of Study

1.2      Statement of Problem

1.3      Objectives of Study

1.4      Research Questions

1.5      Research Hypotheses

1.6      Significance of Study

1.7      Scope and Limitation of Study

1.8      Historical Background of Study

1.9      Definition of Terms

References

CHAPTER TWO

2.1      Nature of Strategic Planning

2.2      Corporate Planning Approach

2.3      How to Develop Strategic Plan

2.4      Strategic Planning Process

2.5      Characteristics of Strategy

2.6      Criteria for Effective Strategy

2.7      Types of Strategies

2.8      Strategic Management

2.9      Formulation of Strategy

2.10   Objectives and Goals

References

CHAPTER THREE

3.0      Characteristics of Population

3.1      Research Sample

3.2      Methods of Data Collection

3.3      Procedure of Statistical Analysis

3.4      Research Design

CHAPTER FOUR

4.0      Data Analysis and Explanation of Data

4.1      Testing of Hypotheses

CHAPTER FIVE

5.0      Summary of Findings

5.1      Conclusion

5.2      Recommendations

STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL (A CASE STUDY OF CADBURY NIG. PLC)