STRATEGIC MARKETING PLANNING AS AN ESSENTIAL TOOL FOR ORGANIZATIONAL GROWTH

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

CHAPTER ONE

1.0   Introduction

1. Background to the study
   1. Statement of the Research Problem
   1. Aims and Objective of the Study
   1. Significance of the study
   1. Scope of the Study
   1. Limitation and Constrains to the Study  
   1. Definition of Terms

CHAPTER TWO

2.0   Introduction

2.1   Literature Review

2.2   Strategic Marketing Planning Defined

2.3   Element of Strategy Marketing Planning

2.4   The Essential Aspect of Strategic Marketing Planning

2.5   Roles of Strategic Marketing Planning in an Organization

2.6   Benefits Strategic Marketing Planning

2.7   Limitations of Strategy Marketing Planning

2.8   Strategic Marketing Planning as an Essential Tool for organizational Growth

CHAPTER THREE

3.0   Research Methodology

3.1   Research Design

3.2   Definition of Population and Sampling Procedure

3.3   Data Collection Method

3.4   Data Presentation and Analysis Techniques

CHAPTER FOUR

• Data Presentation and Analysis

4.1   Brief History of Case Study

4.2   Data Presentation

4.3   Data Analysis

4.4   Test of Hypothesis

CHAPTER FIVE

• Summary of Report

5.1   Conclusion

5.2   Reconnections

        Reference

CHAPTER ONE

1. BACKGROUND TO THE STUDY

The Establishment of different organizational within different products increases the rate of competition and new development in production process has brought new strategies that will serve as a guide platform for the  development of the organizational and survival of the organizational both in the short and long run.

There must exist with organizational effective plan.  Which will effectively and efficiently ensure steady growth and development of the organizational especially in the face of depressed economy in a country like Nigeria.  The role of strategic marketing planning as an essential tool for organizational growth can not be over emphasized as it help to define the long term policy of the organizational. Strategic marketing planning is concerned mainly with the long term planning and related matters such as decision making and formulating organizational objectives.  Strategic marketing planning means finding alternative opportunities and developing profitable marketing strategies specifics a target market ad related marketing mix.  Strategic marketing planning is a process of developing and maintaining strategic plans between the goals of the organizational and capacities and it changing marketing opportunities.

It relies on developing a clear organizational objectives strategies marketing planning as a way of life  will be suitable and practicable in addressing the needs of the organizational presently and in the nearest future. Hence the organizational management will be saddled with the responsibility of seeing their plan work effectively as expected.

In conclusion the function of management is to be more concerned with what is going on outside the management than what is happening internally

Its marketing activities will be mainly conducted across the boundaries of managers of all kinds not only marketing strategies.   

1. STATEMENT OF PROBLEMS OF THE STUDY

The research problem of this study is the whether strategic marketing planning is an essential tool for organizational growth in the alternatives strategic planning may not be essential tool for organizational growth.  In the alternatives strategic planning may not be Essential tool for organizational growth.  These two hypothesis must not be considered to known which of the two is vital and realistic.

Strategic marketing planning is big picture of what of firm will do in some marketing which needs two inter-related parts which are target market and marketing mix.

Target market is failure homogenous group of customers to whom an organizational wishes to appeal.

Marketing mix are the controllable variable the organizational put together to satisfy the needs of their target group

i.      Strategic marketing Planning can increase sales volumes.

ii.     An ineffective strategic marketing planning makes meaningless.

iii.    Marketing plan is a guide to implantation and control.