STATISTICAL ANALYSIS OF PEOPLE’S PREFERENCE TO DIFFERENT BRANDS OF DETERGENTS IN IKOT EKPENE METROPOLIS

STATISTICAL ANALYSIS OF PEOPLE’S PREFERENCE TO DIFFERENT BRANDS OF DETERGENTS IN IKOT EKPENE METROPOLIS

CHAPTER ONE

GENERAL INTRODUCTION

1.1    Preliminary

Many business firms are struggling hard to know who buys and consumes their products, where they are located, how they buy, when and from whom else they buy and equally why people do not buy a particular product from certain persons and organizations.

Despite all the marketing strategies applied by such firms to attract the consumers, the centre point of all the daily activities of all business organization is an individual, he purchases and make use of the product (goods and services) offered for sales in the business firms.

In many occasions, people prefer certain brands of detergents to others and as the day goes by, new brands are produced. This motivated me to study the different brands of detergent and the possible reasons influencing people’s preference to the different brands.

Furthermore, the result of this study will bring out the percentage of each proportion required for production to the companies and for advertisement.

1.2    Statement of the Problem

The problem of consumers preference is to ascertain whether the choices depends on the brands or not and to determine the major factors that influence consumers preference to brands.

1.3    Objectives of the Study

The objectives of this study are as follows:

• To know the different brands of detergents people preferred most.
• To test if the choice of detergent depends on the brands or not.