SOCIO- ECONOMIC STATUS AND NEWSPAPER READERSHIP AMONG HOUSEWIVES

This research work is set out to determine the socio- economic status and newspapers readership among housewives in Ikot Ekpene. To know if educational level affect newspaper readership also assess if age influence newspaper readership among housewives as well as to also find the influence of income level of husband of respondents to newspaper readership. The method of the research was survey with questionnaire as the data instruments. A sample of 300 respondents’ was drawn using a combination of cluster and stratified sampling techniques. Data were analyzed using simple percentage. Findings shows that income level of husbands of respondents influence newspaper readership, it also shows that respondents whose educational level does not influence their readership were more than the respondents whose educational level influences newspaper readership and the respondents whose age does not influence newspaper readership were more than the respondents whose age influences newspaper readership. With this fact, it was concluded that, income level of husband of respondents, influences newspaper readership while educational level and age does not influence newspaper readership.