SALES PROMOTION AS AN EFFECTIVE COMMUNICATION TOOL IN THE NIGERIAN BANKING INDUSTRY

TABLE OF CONTENT

Title page                                                                 i

Certification                                                             ii

Dedication                                                               iii

Acknowledgement                                                    iv-vii

Table of contents                                                     viii-x       

CHAPTER ONE

INTRODUCTION

1. Background to the study
   1. Statement of problem of the study
   1. Aims and objectives of the study
   1. Scope of the study
   1. Limitations and constraints to the study

CHAPTER TWO

LITERATURE REVIEW

• Meaning of promotion
  • Objectives of promotion mix
  • Importance of promotion
  • Communication
  • The communication aspect of marketing
  • Element of promotional mix
  • Factors influencing sales promotion
  • Types of banking service

CHAPTER THREE

RESEARCH METHODOLOGY

• Research population and sample
  • Research design
  • Data collection instruments
  • Administration of instruments
  • Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

• Brief history of communication in Ecobank nig plc
  • Communication media employed in Ecobank
  • Ecobank service
  • Reason for employing sale promotion in Ecobank
  • Effects of sales promotion on communication in Ecobank
  • Factors facilitating Effective sales promotion in the bank

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• Summary of findings
  • Conclusions
  • Recommendations

References