RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCTS

RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCTS

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Effective business administration is a topic great concern to manager administration, employees, and the general public. Good administration is essential to government, to business and to countless group and organization that shapes the way which lives workers and play. Many managers believe that administration is the major determinant of organizational success. This brief can be seen in the thousands of naira spent annually by companies on administrative programmes.

Government has been weakened in some countries due to bad administration. There is such comments is “he is a very effective administration, the company failed because it lacked effective business administration, the country lacked effective administration, and administration makes the difference between success and failure.

In the achievement of organizational goal and objective of any organization an effective business administration is obviously an important ingredient other act as a complaint to the achievement of the organization goals of any organization. If there is no effective business administration most organization goals and objective may not be adequately realized.

When administrators who are professional in their respective field are involved in the management to a company, the impact on the achievement is easily noticeably. This becomes a dynamic force in most sector of business administration.

In commerce, similar attempts are directed toward, appointing managers who will be able to run the organization effectively and efficiently for the achievement of organization goals. With the presence of effective business administration, there are efficient and effective management off government enterprises to perform up to expectations.

Like most of the other tool for achieving organizational goals and effective  business administration is falled with some constraints which prevent some enterprises from achieving their normal goals and objectives. Also not management is not even aware of the exact constraints to the effective business administration. the exigency of the situation created by effective business administration encourage research on the issue of “ effective business administration as a tool for achieving organizational goals” the dream of improving government enterprises can only be achieved through effective and efficient administration and it is an account of this that work is embarked.

As a result of this NNPC as government owned enterprises has therefore been selected as a case study for this research. This work when completed is expected to help companies whether in the oil sector or non oil sector , private or government owned to understand and manipulate effective business administration in achieving organizational goals.