RADIO PROGRAMME AS EFFECTIVE TOOL IN HIV CAMPAIGN

This study set out to examine AKBC- Radio Programmes as effective tools in HIV/AIDS campaigns with particular focus on the programme ‘’AIDS and You’’ the work become necessary following the assumption that radio programmes are not effective tools in HIVIAIDS campaigns. The objective of the study were to determine whether the programme has any role to play in HIV/AIDS campaigns, to find out if t he programme is of interest to the people of Uyo metropolis and to determine whether messages of the programme persuade people by changing their attitude on the issues raised. Using the survey method, a fourteen (14) items questionnaire containing optional answers to questions and open-ended question for respondents comments were used to collect the data. From the findings of this study, it was revealed that greater percentage of the population sampled believe the AKBC-Radio programme ‘’AIDS and You" serve as effective tool in HIV/AIDS campaign, while only o small percentage said it is not effective tool in campaign. Based on the findings, the researcher therefore recommended that Since most people are persuaded by the messages of the programme the state action committee on AIDS (SAC) should intensify efforts in. creating more messages on the dangers of HIV/AIDS, both state and federal governments through the ministry of health should assist in the training of more experienced persons to anchor the programme, to enable have the desired influenced for attitudinal changes on the people. In addition, the goods of the campaign message of the programme should be purposefully planned and executed to update the message.