RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION A CASE STUDY OF BOWEN UNIVERSITY STUDENTS

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION A CASE STUDY OF BOWEN UNIVERSITY STUDENTS

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in the daily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication being constantly sought after by its ardent listeners. Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300GHz.

Egbuchulam (2002) defined radio as a mobilizer and a formidable factor in the new world order in economy, technology and politics. Radio is best described as the cheapest, safest and the most effective medium of communication available to man. According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not cost much compared to television which is expensive. It is also portable i.e. it can be easily transported from one place to another. It is credible as it transmits messages that its listeners hold important. Radio can also present news as it happens, brings the voices of news makers and artists into the homes of listeners. It also provides dramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For that reason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend its message. It is a good companion that entertains and informs its listeners. Kuewumi (2009) has this to say about radio: “imagine a world without radio; it will be like a garden without flowers and trees. Radio daily feeds us with information, teaches us and calms our nerves. If radio is well understood and its potentials realized, hardly will there be any one that will live without a radio. Many anxious moments will be healed.”

Radio is a vehicle for projecting personality through which it attracts and holds an audience. It is an efficient instrument for getting a message to a large number of people at the same time, because it transcends the boundary of space and time, and also leaps across illiteracy barriers (Onabajo, 1999).

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION A CASE STUDY OF BOWEN UNIVERSITY STUDENTS