PUBLIC RELATIONS AS THE SURVIVING FORCE OF POLITICAL ORGANISATIONS IN NIGERIA

          The struggle of various political organisations towards attempting to defeat the singular ruling party for sixteen years of democracy in Nigeria since its inception, ponders on their respective effectiveness and practice of public relations. This struggle for ‘change’ definitely came through, in the just concluded 2015 general election as All Progressive Congress (APC) swept out sixteen years old ruling party, People’s Democratic Party (PDP).

          Public Relations reinforcement of the APC, resulting from its merging and collaboration of three political parties; All Nigeria People’s Party (ANPP), Action Congress of Nigeria (ACN), and Congress for Progressive /change (CPC) respectively. It is expedient to recall that each of this political party had one time or the other attempted the presidential race in order to defeat the ruling party but invariably proved abortive.