Abstract
Public relation is a deliberate planned and sustained effort to maintain mutual understanding between an organization and its public. Big business no doubt recognized albeit hard way the importance of public relations in the day to day running of their business. However, there is the nation in many quarters that public relations do not yield any tangible result. This notion informed by the study was certainly not true nevertheless, public relations serves as a stimulus for increased productivity in business organization. The Anambra motor manufacturing company (ANAMMCO) Enugu, was used as a case study and consequently, five hypothesis were formulated the first bordered on preventive public relations practice and promotions of mutual truest and confidence. The second sought to know whether communication the workers for increased productivity. The 3rd sought to explain or focus on the free flow of information and promotion of harmonious working relationship in the organization. The forth (4th) hypothesis lay emphasis on the implementation of meaningful public relations programme stimulates workers, for increased productivity. While the fifth, focus on the relationship between effective public relations practice and increased productivity.
CHAPTER ONE
INTRODUCTION
This study is aimed at establishing whether public relation practice promotes increase in output in business organization .BY Citing the Anambra Motor Manufacturing Company LTD ANAMMC O Enugu, in this work explores the importance and roles of the public relations practice in motivating the employees for greater productivity. Over the years business organization and indeed other organization have come to recognize the importance and enormous roles of effective public relations practice in their survival and growth .One of the world’ renowned business man Henry Ford 11, Chairman of the ford motors acknowledges this when he said that During the past twenty year Business has learned that however legal and proper action to act in terms of profit and loss alone is not quite good enough , something more is required as positive awareness of national goals and objective social as well as economic and efforts to make actions Conform as much as possible with preventing tides of public opinion. Irving Smith Kogan expanded on the statement, He said that ‘Before a responsible organization takes pain to explain its actions and motives it should be aware of and concerned about public opinion and attitudes for unless a business organist and is responsive to its publics it should not be able to make itself understood” The above quotation have no doublet in thrown some useful light on what public relations is all about. Public relations has a common place term in the language and thoughts of 20th century society it is a part of our daily conservation and lit has come to realize that business can continue to thrive only by virtue of counting public support and approval. According to the former president of Nigeria institute of public relations (NIPR) Chief Kanu Offionly. In the face of disturbing cynicism about the relevance of public morality and disenchantment, with disapproving the role of most leaders every organization whether in the public or private sector needs to consider relations with the society. This mead that in the key areas of interpretation, commutation, presentation and revaluation public relations is concerned with telling the truth explaining the organizing to all those who need to know about it and vic vers. In an impartial and objective manner” The above quotes by these eminent scholars and public relations experts have shown how important public relations are in the day to day activities of every organization. But what to do we mean by the term public relation Webster dictionary defined public relations as “the promotion of report and good will between a person, firm, or institutions and other persons, special publics or the community at large through the distribution of interpretative materials, the development of neighborly inter-change and the assessment of public relation. Rex Harlow, an emeritus professor of stand ford university USA gave a broader definition according to him “public relations is a distinctive management function which helps establish and maintain mutual line of communication , understanding, acceptance and co-operation between an organization and its public which involves the management of problems or issues helps management to keep informed on and emphasize the responsibility of management to serve the public interest helps management to keep abreast of and of effectively utilize charge, serving as an early warning system to help anticipate trends and use research and sound and ethical communication techniques as its principal tools” This definition laid more emphasis on public relations as a management function. One of these definitions of public relations came from the British institute of public relations. According to the institute” public relations practice is the deliberate, planned and sustained effort to establish and maintain mutual understanding weans an organization and its public” it is important to note that this definition emphasized on public relations programmes which is distinct from public relations attitude. Public relations as an attitude is quite essential for an organization here, every member of the organization from the president down to the newest office boy should be a public relations man Irving smith Kogan quoting a consultant threw more light on this. He said that “public relations is the shine on sales man’s shoes the mile on his face, the vigour of his handshakes, it is also the receptionist who give a warm and friendly greeting when you visit the home office, it’s the telephone operator who put your call though. On the part of the public relations practitioner Nwosu (1986) said that what may not be so well known is that most of the time PR practitioner contributes to this most unfortunate situation by not being positively assertive, forceful, professionally ineffective and respectable enough to assume their rightful place in the management team” The above views suggest that in the other for public relations to yield tangible and fruitful results-management must realize the importance of public relations and the public relations department adequately and utilize the advice of PRO. The PRO on the other had must assume his rightful place in the management cadre from when he will be in a position to advice management and at the same time be an “answer man” to question being raised by public of the organization. I want to conclude the background of this study with a quotation from Irving Smith Kogan which runs thus” public relations in essence is a point with an ultimate goal, it is not department not a person, not a publicity campaign. Although it may include any or all of an attitude towards, anybody who comes in contact with the enterprise.
PUBLIC RELATIONS AS A STIMULUS OF INCREASED PRODUCTIVITY IN BUSINESS ORGANIZATION
