PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION

A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics. Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage good will higher profit growth peaceful and stable environment The researcher’s interest in this topic emanated from the above premise also as a student of communication would like to find out public relations as a tool for conflict resolution Questionnaire personal interviews personal association journals textbooks office record etc. were used to gather primary and secondary data which were then analysed using statistical techniques as percentage rate means table and charts. The population interest included both internal and external. Random sample method was adopted to elicit the reasons. Educational qualification of the respondents. Whether NITEL has public relations department the medium through which NITEL’S policies and . programmes are disseminated public relations has encouraged cordial relation between NITEL and its public NITEL and its social responsibility public relations as a tool for conflict resolution credibility building and earning and repartition for company are predicated on effective communication with the publics we all examine and discussed. However the result of the survey revealed that NITEL agrees that NITEL public relations is imperative in conflict management and resolution. The outcome of this research work will go a long way to portray the importance and imperative of public relations in both business and social lives. In the high of this some strong recommendations were made for those who care to know.