PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA

ABSTRACT

Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems and solution to the problems of promotion using Zertech Nigeria Limited, Maya as a case study. Data of this study were collected through the use of questionnaires; they were analyzed using percentage method.

TABLE OF CONTENT

CHAPTER ONE

Introduction

Background of the study

Statement of problems

Purpose of the study

Significance of the study

Research questions

Scope of the study

Limitations to the study

CHAPTER TWO    

Literature review

Concepts of promotion

The place of promotion in effective marketing

Strategy for promotion

Problems of promotion

Solutions to the problems of promotion

CHAPTER THREE            

Methodology and procedure of study

Research design

Population of the study

Sample of the study

Method of data collection

Method of data analysis

CHAPTER FOUR   

Data presentation and discussion of result

CHAPTER FIVE    

Summary, Conclusion and Recommendations

Summary

Conclusion

Recommendations

REFERENCES       

QUESTIONNAIRES          

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY

            Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adopted just to meet the needs, wants and aspiration of consumers, but all these efforts proved abortive. Some of these strategies can be traced back to the time of industrial revolution, when people were suffering. During 1900s people found ways to sustain their ways of living and one of the earliest forms of occupation they engaged in were subsistence farming, hunting etc in which individuals family was self reliant i.e. they depended on their productivity.

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA