PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA)

PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA)

ABSTRACT

This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an collect data collection, the data collection methods depend principally upon the aim and objective pf the research. This research of data collected from different source. The major finding in the product innovation is used to attain. In market leadership  they could be seen  at question sic table four where 68% of the respondent dais that product innovation are used to attain market leadership, in this case, I recommend that both the production and marketing manager of every firm should as a matter of necessity be creative  Innovation and productive.

TABLE OF CONTENTS

Title page

Abstract

Table of content

Chapter one: Introduction                                       

1.1        Background of the study

1.11.                  Profile of the company

1.2        Statement of  the problem

1.3        Objective of the study

1.4        Research  question

1.5        Research hypothesis

1.6        Significance of the study

1.7        Scope and Limitation of the study

1.8       Definition of terms

Chapter two: Review of related Literature                   

2.0        Introduction

2.1    The scholar’s Perspective

2.2    The manufacture’s Perspective

2.3    The consumers’ Perspective

Chapter three research methodology

3.0        Introduction

3.1    Research   Design

3.2    Area of the Study

3.3    Population of the study

3.4    Sample and sampling techniques

3.5    Method of Data Collection

3.6    Method of Data Analysis.

Chapter four: presentation and analysis of Data

4.1        Presentation and Analysis of Data

4.2          Test of Hypothesis

4.3        Discussion of finding

Chapter five: Summary, conclusion and Recommendation

5.1        Restatement of the problem

5.2        Summary  of  findings

5.3        Conclusion drawn from the findings

5.4        Recommendation

5.5        Suggestion for further studies

Reference

Appendix I

Appendix II

CHAPTER ONE

1.0       INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Many years back, the seller oriented Market prevailed over the consumer’s did out weight the main products during  this period the production concept of the marketing Philosophy was prevailing giving  little or no attention to the consumer.

        The general difference was that the product would surely find a needy marketing no particular attention was paid to the product, packaging labeling, branding, modification and other features, qualities etc.

        As time went on more and more products entered the market. This coming together of many products brought about competition among the available products consumer sovereignty began to  over take its bearing based on good packaging, brand image, quality and convenience.

In the era of marketing concept, manufacturers, and producers determine first  the need and went of the consumers and try their best to inculcate this into the company polices and programmes.

        As a result of the dynamic business environment today, first apply difference strategy to ensure continued operation. Many new product are constantly being introduce into the market innovation are seriously on their job modifying and deleting old and unprofitable products.

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PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA)