PROBLEMS OF CO-OPERATIVE SOCIETIES IN THE MARKETING OF AGRICULTURAL PRODUCTS ( A CASE STUDY OF ENUGU ZONE)

PROBLEMS OF CO-OPERATIVE SOCIETIES IN THE MARKETING OF AGRICULTURAL PRODUCTS ( A CASE STUDY OF ENUGU ZONE)

ABSTRACT

This study is carried out to find the problems of cooperative in the marketing of agricultural food products in Enugu zone of Enugu State.

The study became necessary because of the recent increases in the price of food crop in the country. Because of time lapses, a survey sample was used to study the entire population covering Oji-River, Udi, Enugu North, Enugu South, Awgu and Ezeagu local government areas of the state.

Direct sampling methods was used in administering  the questionnaire. The data collected was analyzed using percentages and pie chart.

The results in this study have shown that although price of food crops marketed by the co-operatives is moderate, its not stable.

Inadequate storage facilities have a significant effect on the efficient  marketing of food crops by the co-operatives. That there is correspondence between the demand for food crops marketed by co-operative and the consumers educational  level attained from the findings, the researcher made the following recommendations:

That the state government should give financial aid to these co-operators for a better and efficient running of their affairs by the management. That since price is one of the marketing variables within the control of management, the management of these co-operative should put forth efforts aimed at maintaining fair and stable prices of food crops bearing in mind that  the co-operative organization is for service and not entirely profit oriented.

That effort should be geared on the improvement of storage facilities. Also that the state government should help to educate farmer through their co-operatives as a means of improving production and marketing of agricultural products.

Finally, the effort of transportation on the co-operative societies are so severe  that they encounter a heavier barrier or difficulty while marketing their food crops and therefore call for an improvement in the existing means of transportation or to create one where non exist.

TABLE OF CONTENT

CHAPTER ONE

1. Background of the study                                     2
2. Statement of the problem                                    4
3. Purpose of the study                                           6
4. Significance of the study                                     7
5. Research  questions                                            8
6. Scope and limitations of the study                                9
7. Definition of terms                                              10

CHAPTER  TWO

1. Historical background of co-operative societies               13
2. Essentials of good marketing management            17
3. Pattern of style of marketing                                        21
4. Qualities expected in marketing                            26
5. The nature of marketing co-operative                   30
6. Summary of literature review                                       31

PROBLEMS OF CO-OPERATIVE SOCIETIES IN THE MARKETING OF AGRICULTURAL PRODUCTS ( A CASE STUDY OF ENUGU ZONE)