PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENT (A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC)

TABLE OF CONTENTS

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGMENT

PROPOSAL

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1. BACKGROUND OF THE STUDY
2. STATEMENT OF THE PROBLEMS OF THE STUDY
3. AIMS AND OBJECTIVE OF THE STUDY
4. SIGNIFICANCE OF THE STUDY
5. SCOPE OF THE STUDY
6. LIMITATIONS AND CONSTRAINTS OF THE STUDY

CHAPTER TWO

2.1      MEANING OF PACKAGING

2.2      THE CONCEPT OF PACKAGING STRATEGY

2.3      APPRAISAL OF PACKAGING

2.4      PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT

2.5      HYPOTHESIS FORMULATION

CHAPTER THREE

3.0      RESEARCH METHODOLOGY

3.1      RESEARCH DESIGN

3.2      DATA COLLECTION METHOD/TECHNIQUES

            Types of Data Collected

            Source of Data

            Method of Data

3.3      DATA PRESENTATION AND ANALYSIS METHOD

3.4      DEFINITION OF POPULATION

3.5      SAMPLE SIZE AND DISTRIBUTION

3.6      SAMPLE SELECTION

CHAPTER FOUR

4.0      DATA PRESENTATION AND ANALYSIS

4.1      HYPOTHESIS TESTING

4.2      RESULT OF FINDINGS

CHAPTER FIVE: SUMMARY, CONCLUSION & RECOMMENDATION

5.0      SUMMARY

5.1      CONCLUSION

5.2      RECOMMENDATION

            REFERENCES

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The main duties performed by a company include the building of a unique packaging that will eventually fit a product for easy identification and differentiation.

A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need.

            According to Unilever Nigeria, Plc, A name term, sign, symbol or design or a combination of these which are intended to identify the goods or services of the seller or group of sellers and to differentiate them form each others. Produces product posses tangible and intangible attributes which include packaging services product also possess many characteristics which include, quality features styling, packaging.

Packaging simply means as the general group of activities is product planning which involves designing and producing the container of wrapper for a product. Packaging is a major element in marketing mix for a product differentiation product from others.

Packaging’s serve as an important decision in domestic markets and international market, the deception of a product name, other products that producing company’s full name in other to effectively it and also differentiate it from other similar product.

The indispensable value which packaging has no any product and its ability do perform wonderful for the company in term of high sales production.

Packaging is a word or group of word which can be spoken that help to identify a product to differentiation in terms product name, trademark brand name which provided for product that people used to comparing and familiarize packaging. It is the duties of company to build a unique packaging.

• STATEMENT OF THE PROBLEMS