ONLINE JEWELRY BUSINESS WEBSITE

This study discusses factors affecting the customer value, and the performance of the online-jewelry business model. In our case, the biggest trading company in our country developed an online-jewelry business model to be taken into use in its supermarkets. The time was not yet right to implement the online-jewelry, but useful knowledge was gained as for the internal and external factors to be taken into account when planning online- jewelry. The company developed its strategies and the full range of its information systems to get to the retail business frontline to enable achieving customer value and profitable business in the future.