MASS MEDIA AND THE PLACEMENT OF CULTURAL VALUES

The objectives of the study were to: 1. Examine mass media and the placement of cultural values 2. Know whether mass media relates to cultural values 3. Determine whether media text shape or construct or change cultural identity 4. Ascertain whether government policy affects mass media in the placement of cultural values 5. Identify the problems associated with mass media in broadcasting cultural values 6. Determine whether the audience sees mass media as a veritable tool to upholding cultural values.