MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACEUTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).

MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACEUTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).

ABSTRACT

          This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).

The researcher setout with the following objectives.

          To find out if quality of products is a problem to Encristo Pharmaceutical Industry.

          To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others.

          Four hypothesis were formulated.  A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research.

A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products.

Chi-square was used to test the four hypothesis formulated.

The following findings were made the Encristo pharmaceutical industry have marketing problems, funds inhibit their expansion.

That the marketing problems of Encristo pharmaceutical industry as a small-scale industry include lack of finance, supply of enough quantity of raw materials, laboured managed problems, marketing/promotional problems.  Until the government and management of small-scale industries including Encristo pharmaceutical industry wake up to the challenges facing them, small-scale industries cannot survive and flourish in sufficient numbers to complete the industry of the future.

The following recommendations were made.

The Encristo pharmaceutical industry should improve on t heir products performance by making use of research work.

The government should wake-up to their responsibilities by providing all the necessary requirement for the survive of small-scale industries in an ever dynamic marketing environment.

The researcher strongly believes that if these recommendations are carried out the Encristo pharmaceutical industry will serve their customers better and at a profit.

TABLE OF CONTENT

CHAPTER ONE:  INTRODUCTION

1.1         Background of the Study

1.2         Statement of the problem

1.3         Objective of the Study

1.4         Research Hypothesis

1.5         Scope of the Study

1.6         Significance of the Study

1.7         Definition of Terms

CHAPTER TWO: LITERATURE REVIEW

2.1         Overview of Marketing

2.1.1    Product

2.1.2    Price

2.1.3    Place

2.1.4    Promotion

2.2         Overview of Small-scale Industries

2.3         Important Consideration in Establishing Small-scale industries

2.4         Government and Small-scale industries

2.5         Marketing problems associated with small-scale industries in Nigeria

2.6         Problems created by small firm themselves

2.7         Prospects of marketing in small-scale industries in Nigeria

2.8         Prospects of marketing in Encristo Industry

CHAPTER THREE:      RESEARCH METHODOLOGY

3.1         Sources of Data

3.2         Population of Study

3.3         Determination of Sample Size

3.4         Research Instruments used

3.5         Validity and Reliability of Measuring instruments

3.6         Method of Data Analysis

3.7         Limitation of the Study

CHAPTER FOUR:         DATA PRESENTATION AND INTER-PRETATION

4.1         Presentation and analysis of data

4.2         Test of Hypothesis

CHAPTER FIVE:         SUMMARY AND FINDINGS, RECOMMENDATION AND CONCLUSION

5.1         Summary and Findings

5.2         Recommendations

5.3         Conclusion

Bibliography

Questionnaire

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

          With the turn of economic events brought about by the structural adjustment programme (SAP) of 1985 – 1993, Nigerians were challenged to adopt their own technology and establish indigenous business other wise known as entrepreneurship.

MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACEUTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).