MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)

MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)

ABSTRACT

            Video club services has become the bare of the Nigerian citizens.  They have gone a long way in providing services to people and they have in their own way created market for movie producers.

            They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment.

            This project, is undertaken to know how these video club market and conduct their services in order to meet the required satisfaction of their customers or club members.

            According to the study, these marketing of video clubs in Enugu State could lead to self employment, promotion of video club services and video products, sales and advertising of video club services and create a good public relation between the owners of video club and their workers and customers/club members.

            Using observations, interviews, it was found out that the video clubs give outstanding services to their customer/club members and that thy sometimes face the problems of the government (they are sometime harassed by the local government business premise task force groups) or they are at times find it difficult to handle or deal with the harsh government reforms.

            Also discussed were the customer satisfaction, which the video club services give to their customers and how the prices of the video club affect the production and services of the video clubs.

            However, the appraisal of the video club should be advocated because it will avail the employment and profit opportunity of proper management of the video owners.  The video club owners and their employees will be willing to put in their best on the job thereby enhancing public relations.

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

Marketing as seen by everybody is the act of buying and selling goods and services at a particular price and in a particular place.

Marketing according to chambers universal learners Dictionary International Students Edition which was edited by E. M. Kirk Patrick, “it is the process(es) by which anything may be sold”. But in the real according to sense, marketing as defined by marketing professionals as thus;  Principles and practice of marketing by Adirika Ernest Okey defines marketing as – the process of buying selling and exchanging of goods to meet ones needs.

Marketing involves a lot of activities that start before the good(s) are produced and continues after sales.  These activities are as follows, research, production, packaging; advertising, selling, merchandising and distribution.

MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)