MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS

MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS

ABSTRACT

Although the Nigeria economy has been  characterized;  with importation of every  thing ranging from machinery to private consumption commodities, the above idea of consuming imported  goods has led the writer too  question  the  effectiveness of the marketing of  locally  made products.

          The objectives of the study are as follows:-

1.            Investigating the marketing activities for locally made bags

2.            consumer preference for these bags  and their important counter part.

3.            the government role in making sure that the growth of these locally made bag is achieved.

Both primary and secondary data were used, however the overall approach was purely empirical. Personal interviews and observation were used but played only a supplementary role the information secured  from the  producers/ traders/ consumers were helpful in developing a structured survey questionnaire.

          Dichotomous s, oken, ended and multiple choice questions were used to cover a wide range  of relevant areas in the questionnaire.

          The questionnaire was pre-tested and administered among our respondents numbering 500. this the questionnaire represented our main instrument and yielded primary data.

          The primary data yielded the  following findings:-

–       that locally  made product  suffer from  shortages of raw materials.

–       What funds are not sufficient for  them

–       That there is  a lot of competition from goods imported from abroad.

–       That the goods protected locally lack the high quality and durability inherent in  those imported.

That the citizens of Nigeria have apathy to locally made  products.

     That due to low technological know how that the cost of production and trans partition is very high.

That locally made products are over price in relation to their  quality.

     In conclusion the weakness of marketing our locally made products should be  strengthened so that the  gains  will be noticeable to the country.

TABLE OF CONTENTS

CHAPTER ONE

1.1                 Introduction

1.2                 Problem definition

1.3                 Purpose of study

1.4                 Hypothesis

1.5                 Objective of the study

1.6                 Significance of the study

1.7                 Limitation of the study

CHAPTER TWO

2.0OVERVIEW OF MARKETING

2.1     MARKETING MIX VARIABLES

2.2     MARKETING STRATEGY FOR LOCALLY MADE  HAND BADS

2.3         PROBLEMS OF MARKETING LOCAL MADE HAND BAGS

2.4         GOVERNMENT EFFORTS TOWARDS THE MARKETING OF LOCALLY MADE HANDS BAGS

2.5         SUMMARY OF THE OVERVIEW OF MARKETING.

CHAPTER THREE

3.0         RESEARCH METHODOLOGY

3.1         SCOPE

3.2         METHODOLOGY

3.3         STRUCTURING THE INSTRUMENT

3.4         POPULATION AND SAMPLE SIZE

CHAPTER FOUR

4.0     ANALYSIS OF DATA ND PRESENTATION OF FINDING

4.1         ANALYSIS OF DATA

4.2         HYPOTHESIS TESTING

CHAPTER FIVE

5.0     SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION

5.1     SUMMARY OF FINDINGS

5.2     RECOMMENDATION

5.3     CONCLUSION.

CHAPTER ONE

The growing importance to satisfy  perceived Nigerian  sophisticated in demand  for  foreign  goods  has necessitated the application of imported restriction principles and policies by federal government in most of are  economic decisions and  policies

MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS