MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES(A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI)

MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES(A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI)

TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of contents vi

CHAPTER ONE
1.1 Introduction 1
1.2 Statement of problem 7
1.3 Objectives of the study 8
1.4 Scope of the study 8
1.5 Significance of the study 9
1.6 Research questions 9
1.7 Definition of terms 10

CHAPTER TWO
2.0 Literature review 14
2.1 Concepts of library and its functions 14
2.2 Acquisition 15
2.3 Acquisition policy 17
2.4 Library materials/stocks 18
2.5 Types of library stock 18
2.6 Methods of acquisition 20
2.7 Problems of acquisition 22

CHAPTER THREE
3.0 Research methodology 26
3.1 Research design 26
3.2 Area of study 26
3.3 Population 27
3.4 Sample and sampling technique 27
3.5 Treatment procedure 28
3.6 Validity of instrument 28
3.7 Distribution and retrieval of the instrument 28
3.8 Data analysis technique 28

CHAPTER FOUR
4.0 Presentation and analysis of data 29
4.1 Presentation and data/findings 29
4.2 Discussion/findings 32

CHAPTER FIVE
5.0 Summary, Conclusion, Recommendation, Suggestion 33
5.1 Summary 33
5.2 Recommendations 34
5.3 Conclusion 35
5.4 Suggestion for further studies 36
References 37
Appendixes 38
Questionnaires 39

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY
Libraries are the knowledge and information foundation of any nation. A library collects, organizes and makes information resources accessible to all kinds of users regardless of their ages, background and interests. Islam (2004) defined library as a learned institution equipped with treasures of knowledge, maintained organized and managed by trained personnel to educate the children, men and women continuously and assist in their self improvement through an effective and prompt dissemination of information. There are different kinds of libraries and each performs different kinds of functions to meet the determined purpose and needs of the people they serve (Ode and Omokaro 2007). These libraries include the following: academic libraries, public libraries, special libraries, school libraries, and private libraries.

Uwaifo (2010) stated that academic libraries are the ones established and maintained by higher institutions of learning such as universities, polytechnics, colleges of education, schools of nursing, petroleum training institutes and schools of health technology. He also noted that the essence of establishing an academic library is to enable it support the curriculum of the tertiary institutions which established it. They are essential part of the learning community.

MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES(A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI)