MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

Abstract

          This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.

          Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.

          The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept.        The study also investigated the extent of awareness created by parenthood federation Nigeria using marketing promo-tools as well as other socio-economic factors, which hinder the concept.

          It went further to set out ways for both government and non-governmental organization to preach the message of family planning very well.

          In the process of the research work some related materials were reviewed.   These include, textbooks, handbill and journals on service marketing and family planning.   This formed the secondary data for the study.

          The primary data were collected through the use of questionnaire from respondents basically couples living together.  They are the major consumers of the family planning services.

          The data collected was presented, analyzed and interpreted as well testing the hypothesis.   The data collected were tabulated into frequencies and percentages.   Chi-square (x²) statistic was used to test the hypothesis.

          It was found out that Planned Parenthood Federation of Nigeria has been able to create a considerable awareness through the use of marketing communication tools. Also it was discovered that other socio-economic factors such as cultural value and religious belief equally prevented adoption of the concept to some extent.

          The research recommended massive education of the citizenry, establishment of mobile family planning unit in rural areas, integration of family planning as part of curricular, assistance from other social agencies.   The study also suggests adequate government funding of the programme for effective and nation wide operation campaign

Table of Contents

CHAPTER ONE:   INTRODUCTION

Background of the Study

Statement of Problem

Objective of the Study

Statement of Hypothesis

Significance of the Study

Scope of the Study

Definition of Terms

CHAPTER TWO:   LITERATURE REVIEW

What is Family Planning?

Reasons for Family Planning

Various Methods of Family Planning

Consumer Behaviour/Attitude

An Overview of Marketing Services

Characteristics of Services

Service Management in non-profit Organization.

CHAPTER THREE:        RESEARCH METHODOLOGY

Source of Data

Population of Data

Population of Study

Sample Size Determination

Sampling Technique

Method of Data Collection

Questionnaire Administration and Response Rate

Method of Data Presentation and Analysis

Limitation of the Study

CHAPTER FOUR:           PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Data Analysis and Interpretation.

Test of Hypothesis

CHAPTER FIVE:   SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

Summaries of Findings

Recommendation

Conclusion

          Bibliography

          Appendices.

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

It is a pure economic fact that man cannot live by Gross National Product GNP only.   The premise of the above statement is that GNP per see measures the affluence of a nation but not indication of wealth appropriation among the citizenry.   It does not show the level of socio-economic welfare of the not does it represent the effect of the population or other factors on the economy of a nation.

          Population can be a fountain of joy as well as source of agony and distress for a nation.  It stands as a nation’s asset and equally constitutes its liability.

MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN