MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.

Church according to Donovan (2005) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century.