MARKETING AGRICULTURAL PRODUCT THROUGH FARMER CO-OPERATIVE SOCIETIES IN ENUGU STATE

MARKETING AGRICULTURAL PRODUCT THROUGH FARMER CO-OPERATIVE SOCIETIES IN ENUGU STATE

ABSTRACT

Records at the urban Division Co-operative Office show that out of thirty-eight farmer co-operative societies registered in urban area since 1976, only fifteen are functional to date.  Base on thus observation the researcher under took the topic with a view to find out the major problem of F.C.S marketing in Imo State.    Based in the results of the percentage and the chi-square tests of the data obtained. It was found that unavailability of finance, lack of trained staff constitute problem to the effect of marketing of F.C.S.  Hence it was recommended that more efforts should be made to attract the richer members of the community to enroll as member patrons of co-operatives society.  In addition, farmers co-operative societies should sponsor the training of their leaders so as to ensure increased efficiency in marketing.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1. Background of the Study
2. The objective or Purpose of the Study
3. Scope of the Study
4. Significance of the Study
5. Limitation
6. Definition of Terms

CHAPTER TWO

REVIEW OF LITERATURE

2.0     Literature Review

1. Definition and Meaning of Product
2. The 4ps of Marketing Variable
3. Patterns of Style of Marketing
4. Quantities expected in marketing
5. The nature of marketing co-operative
6. Summary of literature review

CHAPTER THREE

3.0     Methodology

1. Population of the Study
2. Sample and Sampling Produce
3. Method of Data Analysis
4. Instrument for the data collection
5. Validation of the research instrument
6. Reliability of the research instrument
7. Method of administration the research instrument

CHAPTER FOUR

4.0     Data Presentation and Results Summary

1. Results/Findings

CHAPTER FIVE

5.0     Discussion of Results/Findings

1. Conclusions
2. Recommendations

Bibliography

Questionnaires

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

          A BRIEF HISTORY OF CO-OPERATIVES

Helm (1986 p. 89) refers to co-operatives as voluntarily organization of economic units based on equality, carrying out allocated or self given economic objectives is in it’s nature neither capitalistic or socialistic but an neutral means of organization which can serve various aims and economic objective.

MARKETING AGRICULTURAL PRODUCT THROUGH FARMER CO-OPERATIVE SOCIETIES IN ENUGU STATE