MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)

MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)

ABSTRACT

            In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders.

            From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced.  The result of the research showed that female in Obiagu  Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility.  They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.

TABLE OF CONTENTS

CHAPTER ONE

Introduction

1.1       Background of the study

1.2       Statement of the Problem

1.3       Objective of Study

1.4       Scope of the Study

1.5       Research Question

1.6       Significance of the Study

CHAPTER TWO                

Literature Review

2.1       Concept of Marketing

2.2       Historical Development

2.3       Nature of Cosmetic Product

2.4       Psychological Implications of Product Decision

2.5       Buyers behaviour and the cosmetics market

CHAPTER THREE

3.1              Research Design

3.2              Area of study

3.3              Population of Study

3.4              Sample and Sampling procedure

3.5              Instrument for Data Collection

3.6              Validation of Research Instrument

3.7              Reliability of the Research Instrument

3.8              Method of Administration of Data Instrument

CHAPTER FOUR

Presentation and Analysis of Data

Summary of Result/Finding

CHAPTER FIVE:

Discussion of Results, Conclusion and Recommendations

5.1              Discussion of Results

5.2              Conclusion

5.3              Implication of Results

5.4              Recommendations

5.5              Suggestion of further Research

5.6              Limitations of Study

References

Appendix

LIST OF TABLES

To what extent the degree of awareness and sue of made in Nigeria cosmetic among female users in Obiagu effect marketing acceptability.

To what extent the acceptability of made-in-Nigeria cosmetic among female consumers in Obiagu effect marketing acceptability.

What are the source of Cosmetic production effect the consumer.

To what extent made-in-Nigeria cosmetic among female influence price on the consumer brand preference.

To what extent the motive for the purchase and consumption of cosmetic products being determined.

To what extent packaging of consumer product influence brand choice.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

During the pre-and post-independence period Nigerian market were flooded with foreign goods including cosmetics, There was a greater enthusiasm for specialization in importation for sale rather than in local production sale.

MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)