MAGAZINE READING BEHAVIOR OF STUDENTS IN TERTIARY INSTITUTIONS IN ANAMBRA STATE

Magazine is an embodiment of detailed report, analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience. Okumma, (1999,p.34) magazine as a print medium like the newspaper which is a bound periodically (not an everyday publication) that contains variety of content written by various contributions. On this platform therefore, this study looks at “magazine reading habits of students in tertiary institutions in Anambra state with Federal College of education (Tech) Umunze as the study area. The magazine emerged to satisfy their desire for education, information and entertainment as knowledge is always acquired everyday in the life of human being. The survey research method was deemed right in conducting the research. Out of a total population of 5000, a sample size of 400 was used and data was collected from respondent through the use of questionnaire. The copies of questionnaire were used as instrument to elicit or generate relevant responses from eh population of the study. At the end of the study, it was discovered that a good number of students at their early age of study could not distinguish between magazine and newspaper and in that loose interest in reading magazines. I will recommend that magazine owners’ practitioners should bridge this gap by ensuring that students devote more time on reading magazine through attractive and interest in the packaging.