INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH (A CASE STUDY OF FIRST BANK NIGERIA PLC)

                              CHAPTER ONE

1.0   INTRODUCTION

Marketing has become indispensable in organization  successful, marketing actions are as a result of management information and of applied common sense prosperous marketing companies are those that think positively about their business environment, so developing organization capable of seeking opportunities, recognizing potential and resolving its difficulties.

Internet as a new marketing tool plays an important role in promoting marketing activities.  It is defined by Reynold (1999) as a connection of interconnected network of all freely exchange information many organizations have their Website, Email e.t.c where they transact business and sell various types of product to the outside world.  Internet marketing as assumed a position of significant in term of achieving product growth and co-operate objective efficiently through an effective communication process.

Stanton (1981) defines communication through electronic means are the process by which information is transmitted between individuals, organization and the public by the use of words i.e term and symbols .e.t.c which may take different forms such as phone e-mail e.t.c.

The possibilities of micro-electronic (internet) internet new product development are clear through the provision of opportunities for faster access to sales result which can be displayed and assessed at distance to location.

May organization in the world either profit or non profit oriented concern on how to integrate to achieve stated goal.

1.1   STATEMENT OF THE PROBLEM OF THE STUDY

The problem have is the internet as a new marketing tool for achieving organization growth.  This problem tool is concerned with the effect of using internet as a new marketing.  That is whether the cost of maintaining internet justifies the benefit derived by the company (ies).

These problem tools in the competitive homogenous explore those brotherly questions. Concerned with the problem.  This problem involves The evaluation of internet as one of marketing tool.

1.     Is internet more effective than other marketing tool for achieving organization objective (growth).

2.     What proportion of promotional budget should be allocated to internet

3.     Does the cost of internet justify the benefit / promotional tools and such importance be related with the opportunity of promotional budget.

1.2   AIM AND OBJECTIVE OF THE STUDY