INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENTS IN PUBLIC AND PRIVATE UNIVERSITIES

ABSTRACT

The purpose of this study is to investigate the influence of observational learning approach in developing entrepreneurial key competencies among business education student in public and private universities in Edo south senatorial district. The objectives of this study were to determine the influence of observational learning approach in developing creativity skill among business education student, the influence of observational learning approach in developing innovative capabilities among business education student, the influence of observational learning approach in developing risk-taking skill among business education student and to determine the influence of observational learning approach in developing managerial capabilities among business education. Consequently, 557 questionnaires were distributed to Business education undergraduate students from the University of Benin (UNIBEN), and Benson Idahosa University (BIU), Benin City. The study employed a descriptive survey design, The Mean () and Standard Deviation (SD) and percentage (%) was used for the analysis of data. It was found out that There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing creative skill, There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing innovative capabilities, There is a significant different between the responses of Accounting and OTM education student regarding the influence of observational approach in developing risk-taking. The study recommends that Teaching of entrepreneurship education should be made compulsory at all levels of the entire education system (pre-school, primary school, secondary school, tertiary institutions, and universities. Also, Entrepreneurship programs should be highly participatory and should encourage short term accomplishment. Thus should allow students to be involved in entrepreneurship projects up to completion stage.