INFLUENCE OF NEWSPAPER ON READERSHIP AMONGST ACADEMICS IN TERTIARY INSTITUTIONS

The study anchored its search lights on influence of newspaper readership amongst academics of tertiary institutions in Akwa Ibom State. The study’s design was the survey method, that means that the study’s tool was the questionnaire. The study’s scope was Uyo City Polytechnic and the international institute of journalism all located in Uyo metropolis. The population of the study was 85. A sample of 50 was determined from the population of the study through the simple random sampling technique. In analyzing the data the researcher adopted simple percentage as statistical. Findings revealed that ownership pattern affected the PIONEER newspaper to reveal facts mostly on governmental issues. Also the PIONEER newspaper was so delimited to disseminate information to its audience whereas the GLOBAL CONCORD newspaper displayed its objectivity. The study recommended that ownership of newspaper should be disregarded by the government. Then, a decree should be fully specified. Journalists should be trained and qualified personnel who have had journalist rudiments should be employed to execute journalism.