INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS,

INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS,

Abstract

The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) and television (36.1%) among other mass media of communication. Majority of the respondents were heavy viewers, readers and listeners because they spent at least 1 minute to 6 hours exposing to their preferred medium at least on daily basis. It is recommended that media outfits whether traditional or social media outfits should from time to time review their contents/programmes by carrying out audience survey to know the perception of their audience since the hallmark of a programme/contents is the attention paid to it by the audience.