INFLUENCE OF MASS MEDIA ON VOTING PATTERN OF NIGERIAN ELECTORATES

INFLUENCE OF MASS MEDIA ON VOTING PATTERN OF NIGERIAN ELECTORATES

ABSTRACT

This research work border on the influence of mass media on voting patern of Nigerian electorate using Emene autonomous community as a case study. This study took a deep look at such question as to ascertain if journalist encounter problem in sustaining democracy and if Nigeria journalists makes any concerned effort to sustain democracy in Nigeria. It further examined the ownership pattern of the mass media and the content of mass media message on voting pattern of Nigeria electorate particular in Emene Enugu state during the last general election in Nigeria. I used surely method in the actual execution of the study where by various aspects of information or data needed for the study were obtained. I conducted interviews among various people to which helped me to find how easily voter at Emene have their access to media and how they understand the massage particularly during general election in Nigeria. In taking appropriate consideration of my work I decided to use simple ramdom sampling to enable each eligible voter in the population of equal chance of being selected. That was why I arranged my work in such a manner that could easily be understood. For instance, chapter one is an introduction of the research work. Chapter two discusses “literature Review” while chapter three is the “Research methodology” chapter four talks about data analylsis and results where as the final or last chapter (five) takes a deep look at the summary and recommendation of the study.