INFLUENCE OF MASS MEDIA MESSAGES ON RURAL DEVELOPMENT

The objectives of this study includes: (i) To find out the attitude of Ikot Ekpene people towards the mass media. (ii) To find out which medium of mass communication the people of Ikot Ekpene Local Government Area choose to expose themselves to. (iii) To find out if the people of Ikot Ekpene Local Government Area prefer the mass media to use their native language predominantly in passing information to them.