INFLUENCE OF COVER DESIGN OF SELECT NEWSPAPERS ON READERSHIP AMONG RESIDENTS OF UYO

INFLUENCE OF COVER DESIGN OF SELECT NEWSPAPERS ON READERSHIP AMONG RESIDENTS OF UYO

Abstract

This is a study on designs in punch, guardian and vanguard newspapers. The study sought to determine whether readers in Uyo municipality discriminate between newspaper and whether the preference in readership is influenced by the cover design of the newspaper. The survey method was adopted to answer the questions. A pre-test was carried out to ensure the reliability of the instrument. Questionnaires were administered on 120 samples drawn from the Akwa Ibom State public service, out of which 108 was received. Simple percentages were used in the analysis. Design in punch, guardian and vanguard were analyzed. the analysis revealed that, 54 (50.0%) of the 108 respondents preferred punch because of it quality of design. the analysis further showed that 64.8% respondents preferred headlines using bold, all capital while 53.7% preferred bold text typefaces. 51.9% agreed that pictures attract attention  from any position on the page, while 72.2% preferred papers with proper spacing. it was concluded therefore, that uyo readers are discriminatory in their choice of newspaper and that the design of a paper, does influence the choice of a newspaper.

Table of Contents

Cover page         =       =       =       =       =       =       =       =       i

Title page =       =       =       =       =       =       =       =       =       ii

Certification       =       =       =       =       =       =       =       =       iii

Dedication         =       =       =       =       =       =       =       =       iv

Acknowledgements   =       =       =       =       =       =       =       v

Abstract    =       =       =       =       =       =       =       =       =       vi

Table of content         =       =       =       =       =       =       =       vi-vii

Chapter One: Introduction

1.1    Background to the Study   =       =       =       =       =       1- 3

1.2    Statement of the Problem  =       =       =       =       =       3-4

1.3    Objectives of the Study       =       =       =       =       =       4-5

1.4    Research Questions   =       =       =       =       =       =       6

1.5    Justification       =       =       =       =       =       =       =       6-7

1.6    Limitations        =       =       =       =       =       =       =       8

1.7    Definition of Terms   =       =       =       =       =       =       9-10

Chapter Two: Review of Related Literature

2.1    Introduction      =       =       =       =       =       =       =       11

2.2    History of newspaper: The world perspective     =       12-13

2.3    History of newspaper:The Nigerian angle   =       =       13-17

2.4    Element and concept in newspaper    =       =       =       17-21

2.5    Design concept in newspapering         =       =       =       22-23

2.6    Principles of design   =       =       =       =       =       =       24-26

2.7    Studies in newspaper deign        =       =       =       =       26-28

2.8    Theoretical framework       =       =       =       =       =       29

2.8.1 Marketing theory       =       =       =       =       =       =       29

Chapter Three: Research Methods

3.1    Introduction      =       =       =       =       =       =       =       30

3.2    Research techniques =       =       =       =       =       30

3.3    The population and sample        =       =       =       =       31-32

3.4    Description of data gathering instrument   =       =       32

3.5    Method of data collection   =       =       =       =       =       33

3.6    Validity and reliability       =       =       =       =       =       33-34

3.7    Method of data analysis     =       =       =       =       =       34

Chapter Four: Presentation of Data, Analysis and Discussion of Findings

4.1    Introduction      =       =       =       =       =       =       =       35-36

4.2    Presentation of data and analyses       =       =       =       36-40

4.3    Discussion of findings =     =       =       =       =       =       40-43

Chapter Five: Summary, Conclusion and Recommendation

5.1    Introduction      =       =       =       =       =       =       =       44-45

5.2    Summary =       =       =       =       =       =       =       =       45-46

5.3    Conclusion         =       =       =       =       =       =       =       46-47

5.4    Recommendations     =       =       =       =       =       =       47-48

References

Appendix