INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA IN ABAK LOCAL GOVERNMENT AREA

The objectives of the study are as follows: i. to find out whether the people of Abak Local Government Area are exposed to billboard advertising of Pepsi Cola. ii. to examine the influence of billboard advertising on the patronage of Pepsi Cola in Abak Local Government Area. iii. to examine what motivates the interest of Abak people to patronize in Pepsi Cola. iv. to ascertain the extent billboard advertising contributes to the patronage of Pepsi Cola in Abak Local Government Area.