INFLUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUMERS IN UYO LOCAL GOVERNMENT AREA

The objectives of this study research work are as follows. 1. To find out if residents of Uyo Local Government Area listen to indomie commercial on AKBC radio. 2. To know whether the people of Uyo Local Government Area who often consume of indomie noodle listens to radio commercial on AKBC 3. To find out the perceptions of the residents of Uyo Local Government Area about AKBC radio commercial on indomie noodles. 4. To assess how AKBC Radio indomie noodles commercial affect buying habit of residents of Uyo Local Government Area.