IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF HIGHER NATIONAL DIPLOMA HND DEGREE IN MASS COMMUNICATION

ABSTRACT

Magazine is an embodiment of detailed report, analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience. Okumma, (1999,p.34) magazine as a print medium like the newspaper which is a bound periodically (not an everyday publication) that contains variety of content written by various contributions. On this platform therefore, this study looks at “magazine reading habits of students in tertiary institutions in Anambra state with Federal College of education (Tech) Umunze as the study area. The magazine emerged to satisfy their desire for education, information and entertainment as knowledge is always acquired everyday in the life of human being. The survey research method was deemed right in conducting the research. Out of a total population of 5000, a sample size of 400 was used and data was collected from respondent through the use of questionnaire. The copies of questionnaire were used as instrument to elicit or generate relevant responses from eh population of the study. At the end of the study, it was discovered that a good number of students at their early age of study could not distinguish between magazine and newspaper and in that loose interest in reading magazines. I will recommend that magazine owners’ practitioners should bridge this gap by ensuring that students devote more time on reading magazine through attractive and interest in the packaging.

CHAPTER ONE

1.1 INTRODUCTION

Magazine is a type of printed publication. It is a periodical publication containing articles and illustrations oen on a past and present events aimed and written for a particular readership. Magazine are usually published weekly, monthly or bi-monthly. It is like the newspaper only that they are well and better packaged, bound together and contains in-depth and well researched news. According to Nwosu (2005,p.13) Magazine like the newspaper is a popular read. It is ubiquitous, found in all nooks and crannies of any society. It is like the newspapers an institutionalized material which has created excitement and sadness. According to Alozie (2009,p.102), magazine is a bound printed publication which contains news and other forms of information on a wide range of recent and past events. Also, according to Owuamalam (2010,p.12) sees magazine as the collection of materials usually text and visuals compiled into a volume as a publication The inquisitive nature of man has been the basic instinct that has driven him to grace for the intriques of life. To assuage the thirst for information, education and entertainment, the mass media, an institution channel with the responsibility of detailing the events, of the day in words sound and pictures came as a rescue. However, the audiences of this great institution (mass media) are known to be discriminatory, responsive and are also selective in choice and perception of mass media messages. They prefer a medium that can report, analyse and interpret events in a colourful package. No other medium can carry out this responsibility objectively and excellently except the magazine.

According to Okunna, (1999,p.34) explained that magazine as a print medium like the newspaper which is bound periodically (not an everyday publication) that contains variety of content written by various contributions. Furthermore, Haulting and Nelson, (1992,p.100) described it as “A publication which serves as stored house for essays, stories, news, poems and other items to entertain and instruct readers. Moreso,a magazine is an embodiment of detailed reports ,analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience . The audience reacts to the contents of the message presented . Dierent people utilize dierent media for dierent purposes or reasons. The selection of a particular media meswsage depends on expectation or importance of the media to the users value. Many magazine publish special edition to reach those specialized audience. What may appear to be one nationally distributed magazine is actually several specialized publication under the same cover. For example, time magazine publication both demographic and regional editions. There are three types of magazine, trade, consumer magazine and business magazine. Trade magazine cater to dierent callings except professions. They discuss, pricings, where to get what product etc. they are principally concerned with merchandising on marketing operations. The circulation is to people involved in the trade for proper information and news. Retailers and distributer so could benefit from the contents