IMPORTANCE OF EFFECTIVE DISTRIBUTION IN A MANUFACTURING COMPANY

IMPORTANCE OF EFFECTIVE DISTRIBUTION IN A MANUFACTURING COMPANY (A CASE STUDY OF NIGERIA BREWERY PLC, ABA PLANT)

ABSTRACT

This project emphasize on the importance of effective distribution in a manufacturing company, a case study of Nigeria Brewery Plc, Aba plant. The distribution of goods is very important for continuous survival of any company. Nevertheless, only few firms attach considerable importance on how best their product should be made available to the market. This study examines the various ways distribution will make a company’s product to get to the final consumers. Chapter one of this project reviewed the barground of the study, problems encountered by manufacturing company on distribution, objectives and scope of the study, research  hypothesis, the significance and limitations of the study and definition of terms. Chapter two contains the literature Review by defining distribution and its objectives, role of distribution, transportation, distribution channels and factors that effluences the choice of channels, the role of routing and scheduling in physical distribution, the importance of effective distribution, problems of distribution in Nigeria and ethical issues involving distribution. The chapter three is all about the emphasis on research methods, research design, questionnaire design, sampling and selection of respondents. It also emphasized the method of data collection, source of data and method of analyzing these data for easy understanding. Chapter four focus on the presentation of data collected and its analysis as well as the testing of the hypothesis and interpretation of the result. Finally, chapter five contains the summary of findings conclusion and recommendations.