IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY (A STUDY OF GLOBAL SOAP AND DETERGENT COMPANY)

IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY (A STUDY OF GLOBAL SOAP AND DETERGENT COMPANY)

ABSTRACT

This research study focused on Impacts of Effective Communication on Organizational Performance in Manufacturing Industry with reference to Global Soap and Detergent Company.

Primary and secondary data were used in this study. A total of one hundred and fifteen (115) questionnaire copies were administered while eighty three (83) were returned but only eighty (80) copies were valid for analysis in this study. Statistical tools used in analyzing the data collected includes simple percentage analysis and Analysis of Variance with the aid of Statistical Package for Social Sciences (SPSS). During the course of the research it was discovered that effective communication has significant impacts on volume of sales of Global Soap and Detergent. The study also revealed that effective communication contributes positively to organization’s productivity and that communication has a significant role to play in the success of a business organization.

The study concluded that effective communication can result to high level employee’s turnover or productivity. The study recommended that organization should endeavour to avoid or minimize miscommunication around the working environment, in other to achieve and maintain good relationship and mutual co-existence, between the top level management and lower level employees and management should also adopt the scope of motivation in Global Soap and Detergent Company.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

One of the uniqueness of the human person is the ability to objectify his thoughts and ideas through language. With the social evolution of language, especially speech language, man was able to widen the gap between him and the rest of the animal kingdom. Thus, language can be seen as a system of sounds, symbols and words for purposes of communication.

Communication touches every aspect of human activity. Business communication is any communication used to promote a product, service or organization, with the objective of making sale. The impact of effective communication in every human organization cannot be over emphasized. It is reminiscent to the function of blood within the human physiology. This is because it is a process of creating, transmitting, disseminating and interpreting ideas, facts, messages, opinions, feelings and information between one person and the other.

IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY (A STUDY OF GLOBAL SOAP AND DETERGENT COMPANY)