IMPACT OF THE “THE FAST AND FURIOUS” (ACTION FILM) ON THE SOCIAL BEHAVIOURAL PATTERN OF STUDENTS

The aim of this study is to analyze the impact of the “The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used.

Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University,

Awka, Anambra State, using the simple random sampling technique and purposive sampling. The sample size was 380 and 350 copies of questionnaire were retrieved. Four research questions guided the study. Research findings shows that the students in NnamdiAzikiwe University,Awka were exposed to action films and were being affected to a great extent by the films they watched. To this end, the researcher recommended that parents, lecturers and school authorities should help Government to sensitize the students on the danger of so much exposure to the action films. Students should also resolve in their minds to restrain from any film that would be injurious to their social orientation. The research suggested that further research should be carried out on the roles of film industries in eradicating negative behaviours and vices among youths.

1.1     Background of Study

To fully comprehend the research topic, it is important to know and fully appreciate the power of television and films as media used to disseminate information. Television is virtually seen in almost every household. It was introduced to the masses at the New York World‟s fair in 1939.

Jeffery Schrank (1985:21), says television is the greatest invention of the twentieth century. Some on the contrary, see it as a vast wasteland that steals time and turns viewers into couch potatoes. All the same, television is the most competent, involuntary, electronic message carrier of our time. It brings to millions of heterogeneous viewer‟s door steps, live or recorded events. Most Nigerians today, educated or not, have unknowingly, conferred on television and films, the status of baby sitter in their homes.