IMPACT OF SALT FM RADIO ON POLITICAL MOBILIZATION OF THE PEOPLE

IMPACT OF SALT FM RADIO ON POLITICAL MOBILIZATION OF THE PEOPLE OF EZZA NORTH L.G.A. OF EBONYI STATE

Abstract

This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was used for data collection. Data were analyzed based on the 94 returned copies of the questionnaire. Findings revealed that radio mobilizational programmes have influenced the people‟s choice of political participation. Findings also indicated an average exposure rate of respondents to these programmes. Based on these findings, the study recommended that Government should increase allocation of funds to the and information communication ministries so as to enable radio stations carry out more effective programmes on political mobilization.