IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

ABSTRACT

This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations aim at deserving, acquiring and reaching a good reputation and image for an organization. it is recommended that public relations person should ensure that the image of the organization should be his major priority because the image is the company.