IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY

IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY

ABSTRACT

The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to understand the various production control problems and also to understand the impact of pricing on quality product. The researcher used primary and secondary for data collection and questionnaire was administered to the respondents. The findings out that the Quality control section is responsible for quality control in Nigeria Bottling Company. Quality product increase the sales volume of Nigerian Bottling Company. Thus the entire organizational objectives will be incomplete without quality control objectives clearly and properly stated and incorporated into the mainstream of organizations objectives. Finally, the study recommended that Regular induction courses such as seminars, workshops, and training programmes for staff should be organized for quality control personnel. So that the staff will have a better and up-to- date knowledge on quality control activities thereby achieving adequate satisfaction required by customers as regard to their products.