IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUNICATION IN THE 2015 PRESIDENTIAL ELECTIONS IN NIGERIA

IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUNICATION IN THE 2015 PRESIDENTIAL ELECTIONS IN NIGERIA

Abstract

The study basically examined the impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria.   The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization. Survey research method was adopted in which data were collected among Researchcage University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analysed. Findings show that many of the respondents maintained that, they participated in the 2015 election while they also search and participated in political debate and discussions on social media before, during and after the election with many served as voters during the 2015 elections. In the same vein, social networking usage during the election was very high for the first time in Nigeria political history, no wonder many submitted that their participation in the election was as a result of the online discussion platform such as facebook and twitters. Similarly, lots of respondents were busy reading and commenting on political matters during the 2015 electioneering period, they also, optimistic that the future of social media in election is very bright in Nigeria and some of the element that need to correct in future use of social media for elections include but not limited to “name calling” and “posting of unverified information or result during election”. It is recommended that social media should be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes.

CHAPTER ONE

INTRODUCTION

1.1        Background of the study

The influence of new media technology in political communication across the globe cannot be overemphasized. In recent times, the social media are playing a dominant role in political mobilization, participation and electioneering campaigns in both developed and developing countries across the continent of the world. It is on record that since President Barrack Obama of the United State of America efficient use of the social media, there has been a growing use of new media technologies in facilitating political communication in contemporary times. Obama’s victory is largely attributed to the massive deployment of social media by his campaign organization which provided inspiration to other world leaders. For instance, President Goodluck Jonathan and other political candidates equally used the social media to execute their political campaign during the 2011 presidential elections. Throughout history, political campaigns have evolved around the advancing technologies that are available to political candidates. As technology develops, politicians are able to deploy them to facilitate the dissemination of