IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Corporate social responsibility is one vital aspect of any business. However, this is one area where grievous mistakes have been made. Companies need to understand the subject its concept, theories as well as the benefits there of. In today’s business environment, business organization are being expected to assume broader and more diverse responsibilities to the various groups within the society in Nigeria., various communities in which some major companies are operating have been demanding for one thing or the other especially in riverine area such as River state asking oil companies in conjunction with (NNPC) Nigeria National Petroleum Corporation to provide drinkable water, giving scholarship to their children, building hospitals, more schools and given them compensation due to the damage cause on their farmland. Business firms not being socially responsible, infact lead youths of the communities to agitate for their right such is the case of the riverine areas. There is no doubt that there is an increasing amount of attention directed to social responsibilities in business firms.

Corporate social responsibility is the sense of obligation on the part of the organization to build certain social concern and criteria into their strategic decision making process. EVBOROKGHAI (2003). Social responsibility by Andrews (1971) is the intelligent and objective concern for the welfare of the society that restrains individual and corporate behaviour from ultimately destructive activities, no matter how immediately profitable, and leads to the direction of positive contributions to human betterment, variously as the latter may be defined. The concept implies that when companies evaluate decisions from an ethical perspective there should be a presumption in favour of adopting courses of action that enhance the welfare of society at large. The point stressed in these definition is that when making decisions, business men or organizations should consider the social interest of people in society. These among other reasons probe the researcher to embark on this research work.

1.2  STATEMENT OF THE PROBLEM

Access Bank Plc, is a very reputable organization whose services is a visible friend in almost every home in the society, but do not have a defined policy on social responsibility. Base on the above, many companies use the strategy of benchmarking to compete within their respective industries in corporate social responsibility policy, implementation and effectiveness. Bench marking involves reviewing corporate social responsibility initiatives, as well as measuring and evaluating the impact that those policies have on society and the environment and how costumers perceive corporate social responsibility strategy. After a comprehensive study and an internal policy review performed, a comparison can be drawn.

1.3  OBJECTIVES OF THE STUDY

The objective of the study is to look into the impact of corporate social responsibilities on the performance of business organizations and they include:-

To examine social responsibility between/among business organizations, government and its agencies, stakeholders and the society at large.

To examine the impact of corporate social responsibility on the performance of business organization

To find out new areas in which business organizations can engage so as to strengthen its relationship among various stakeholders that make up the society.

To find out how business organization contribute to national development through charity donations in times of disasters, obedience and respect for governmental laws and policies, partnering with government financially in ensuring a healthy and vigorous economy.

1.4  SIGNIFICANCE OF THE STUDY

The study intends to present the under listed significance of the study as:
The research work seeks to create awareness on the need to engage in social responsibility in banking sector. Also, it seeks to bring into limelight how newly established organizations can use the concept of corporate social responsibility to capitalize on opportunities in their business environment. The project would also be useful for scholars in the field of business administration and others to understand the basic concept on the area of social responsibility

1.5  RESEARCH QUESTIONS

What are the new areas in which business organizations can engage so as to strengthen its relationship among various stakeholders that make up the society?

What are the impact of corporate social responsibility on the performance of Access Bank Plc?

What extent have corporate social responsibility impacted positively among/between business organizations?

What are the contributions of social responsibility to the national development in ensuring healthy and vigorous economy?